# BAT â Making Crypto and DeFi accessible and useable for everyone

Crypto and DeFi are hard to use and the $330 billion digital advertising industry is failing users, publishers and advertisers. With Basic Attention Token and Brave we want to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy violations hobbling the digital ad industry.

Download Brave BAT White Paper On Token Velocity

BAT has seen stunning results since being integrated into the Brave browserâs first-of-its-kind global private ad platform: tens of millions of users worldwide; millions of verified creators accepting BAT; thousands of ad campaigns with leading brands; and growing utility with the most innovative names in blockchain. These results make BAT one of the most successful alt-coin projects to date. BAT is now bridged across the Ethereum and Solana blockchains, and offers utility to both ecosystems. See transparency data

## Bringing DeFi to the BAT ecosystem

### Brave Wallet

The foundation for mass adoption of crypto and DeFi

DeFi and NFT support

Buy crypto with credit and debit cards, crypto assets, and more

Manage fiat and crypto payment options on desktop and mobile

### Brave Swaps

DeFi for everyone

Multi-chain support and the best price with the lowest fees

Hold BAT and save. Receive discounts when using BAT for transaction fees.

### Coming Soon

BAT utility for search engines

Utilize BAT with eCommerce

Rewards for IPNS verified content

Utilize BAT for content pinning and file sharing with IPFS

## BAT Ad Ecosystem

### Users earn for their attention

Users maintain privacy as they earn BAT for viewing ads.

Sign up for Brave Rewards

### Creators get paid for making great content

Publishers and creators earn ad revenue and user contributions as well as tips.

Join Verified Creator Network

### Advertisers get a better return

Braveâs anonymous accounting lets advertisers know their adsâ effectiveness without violating privacy.

Learn More

## First crypto application to have more than 1 million users

### On-chain Transactions

### Number of Wallets

### Number of Creators

### Brave Browser Global Usage

### Monthly Active Users

### Daily Active Users

## Creator Network Growth

Verified Creators

Verified Creators

Verified Creators

View all data

## Our private ad network is a first of its kind

### Active campaigns

### Countries and counting

+400

### Advertisers to date

Since launch we continue to work with some of the industry's biggest brands.

## Ecosystem Participants

Close to 1,000,000 participants accept BAT, including some of the biggest Internet and crypto companies.

### Crypto

### Advertisers

### Publishers

### Gaming

### Search

### ECommerce

## BAT is made up of industry titans

### Brendan Eich

Founder & CEO

Creator of JavaScript, Mozilla, Firefox...

### Brian Bondy

Founder & CTO

### Yan Zhu

Chief Information Security Officer

### Zooko Wilcox

The Zcash Company, Mojo Nation, DigiCash...

### Greg Badros

Facebook, Google...

View all team members