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<!DOCTYPE html><html lang="en"><head><meta name="generator" content="Hugo 0.119.0"><script id="localization-script" data-languages="{"de":"/de/","en":"/","es":"/es/","fil":"/fil/","fr":"/fr/","hi":"/hi/","id":"/id/","it":"/it/","ja":"/ja/","ko":"/ko/","nl":"/nl/","pl":"/pl/","pt":"/pt/","ru":"/ru/","vi":"/vi/","zh":"/zh/"}" src="/static-assets/js/localize.min.js"></script><meta charset="utf-8"><meta name="description" content="A new token to value user attention on the Internet."><meta property="og:title" content="Basic Attention Token"><meta property="og:description" content="A new token to value user attention on the Internet."><meta property="og:type" content="website"><meta property="og:url" content="https://basicattentiontoken.org/"><meta property="og:locale" content="en"><meta property="og:locale:alternate" content="ja"><meta property="og:locale:alternate" content="zh"><meta property="og:locale:alternate" content="ko"><meta property="og:locale:alternate" content="pt"><meta property="og:locale:alternate" content="de"><meta property="og:locale:alternate" content="es"><meta property="og:locale:alternate" content="fil"><meta property="og:locale:alternate" content="fr"><meta property="og:locale:alternate" content="hi"><meta property="og:locale:alternate" content="id"><meta property="og:locale:alternate" content="it"><meta property="og:locale:alternate" content="nl"><meta property="og:locale:alternate" content="pl"><meta property="og:locale:alternate" content="ru"><meta property="og:locale:alternate" content="vi"><meta property="og:image" content="https://basicattentiontoken.org/static-assets/images/bat-og.png"><meta property="og:updated_time" content="0001-01-01T00:00:00+00:00"><meta property="og:site_name" content="Basic Attention Token"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:image" content="https://basicattentiontoken.org/static-assets/images/bat-og.png"><meta name="twitter:title" content="Basic Attention Token"><meta name="twitter:description" content="A new token to value user attention on the Internet."><meta name="twitter:site" content="@brave"><meta name="twitter:creator" content="@brave"><meta itemprop="name" content="Basic Attention Token"><meta itemprop="description" content="A new token to value user attention on the Internet."><link rel="alternate" href="https://basicattentiontoken.org/" hreflang="en"><link rel="alternate" href="https://basicattentiontoken.org/ja/" hreflang="ja"><link rel="alternate" href="https://basicattentiontoken.org/zh/" hreflang="zh"><link rel="alternate" href="https://basicattentiontoken.org/ko/" hreflang="ko"><link rel="alternate" href="https://basicattentiontoken.org/pt/" hreflang="pt"><link rel="alternate" href="https://basicattentiontoken.org/de/" hreflang="de"><link rel="alternate" href="https://basicattentiontoken.org/es/" hreflang="es"><link rel="alternate" href="https://basicattentiontoken.org/fil/" hreflang="fil"><link rel="alternate" href="https://basicattentiontoken.org/fr/" hreflang="fr"><link rel="alternate" href="https://basicattentiontoken.org/hi/" hreflang="hi"><link rel="alternate" href="https://basicattentiontoken.org/id/" hreflang="id"><link rel="alternate" href="https://basicattentiontoken.org/it/" hreflang="it"><link rel="alternate" href="https://basicattentiontoken.org/nl/" hreflang="nl"><link rel="alternate" href="https://basicattentiontoken.org/pl/" hreflang="pl"><link rel="alternate" href="https://basicattentiontoken.org/ru/" hreflang="ru"><link rel="alternate" href="https://basicattentiontoken.org/vi/" hreflang="vi"><script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://basicattentiontoken.org/#website","url":"https://basicattentiontoken.org/","name":"
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<span class="normal-case text-light-01 text-h5 xxs:text-h4 font-medium">Basic Attention Token</span></a>
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<button class="mobile-menu-toggle text-xl leading-none focus:outline-none focus:text-interactive-05 lg:hidden transform rotate-90">|||</button><nav id="site-nav" class="c-site-nav collapsed lg:uncollapsed lg:w-auto border-t-4 border-interactive-05 lg:border-none"><ul><li class="c-nav-item"><a class="c-nav-item__link" href="/">Overview</a><ul class="c-site-nav__sub-menu"><li class="c-nav-item"><a class="c-nav-item__link" href="/#how-it-works">How It Works</a></li><li class="c-nav-item"><a class="c-nav-item__link" href="/#bat-utility">BAT Utility</a></li><li class="c-nav-item"><a class="c-nav-item__link" href="/#ad-network">Ad Network</a></li><li class="c-nav-item"><a class="c-nav-item__link" href="/#participants">Participants</a></li></ul></li><li class="c-nav-item"><a class="c-nav-item__link" href="/growth/">Growth</a></li><li class="c-nav-item"><a class="c-nav-item__link" href="/team/">Team</a></li><li class="c-nav-item"><a class="c-nav-item__link" href="/faq/">FAQ</a></li><li class="c-nav-item"><a class="c-nav-item__link" href="/blog/">Blog</a></li><li class="c-nav-item"><a class="c-btn c-btn--nav-bar c-nav-item__link" href="https://brave.com/download/now/" target="_blank"><img class="c-btn__icon" src="/static-assets/icons/brave-icon.svg"> Download Brave</a></li></ul></nav></div></header><main class="site-main"><section class="c-home-hero"><div class="c-home-hero__container o-container o-container--small flex flex-wrap items-start"><div class="c-home-hero__body"><h1 class="c-home-hero__title w-full">BAT â Making Crypto and DeFi accessible and useable for everyone</h1><p class="c-home-hero__body-text w-full text-light-02">Crypto and DeFi are hard to use and the $330 billion digital advertising industry is failing users, publishers and advertisers. With Basic Attention Token and Brave we want to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy violations hobbling the digital ad industry.</p><div class="flex flex-col md-lg:flex-row gap-8"><a href="https://brave.com/download/now/" target="_blank" class="c-btn c-btn--primary xs:mr-1 min-w-max-content px-6"><img class="c-btn__icon" src="/static-assets/icons/brave-icon.svg"> Download Brave</a>
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<a href="/static-assets/documents/BasicAttentionTokenWhitePaper-4.pdf" target="_blank" class="c-btn--text min-w-max-content mt-3"><img class="c-btn__icon" src="/static-assets/icons/white-paper-icon-fold.svg" alt=""> BAT White Paper</a>
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<a href="/static-assets/documents/token-econ.pdf" target="_blank" class="c-btn--text min-w-max-content mt-3"><img class="c-btn__icon" src="/static-assets/icons/white-paper-icon-fold.svg" alt=""> On Token Velocity</a></div></div><img class="c-home-hero__graphic" src="/static-assets/images/hero-graphic-people.svg"></div><div class="c-home-hero__tease p-16"><div class="o-container o-container--small flex items-center relative"><img class="hidden md:block" src="/static-assets/images/graphic-bat.svg"><p class="md:pl-20">BAT has seen stunning results since being integrated into the <a class="text-interactive-02 font-semibold" target="_blank" href="https://brave.com/download/now/">Brave browserâs</a> first-of-its-kind global private ad platform: tens of millions of users worldwide; millions of verified creators accepting BAT; thousands of ad campaigns with leading brands; and growing utility with the most innovative names in blockchain. These results make BAT one of the most successful alt-coin projects to date. BAT is now bridged across the Ethereum and Solana blockchains, and offers utility to both ecosystems.
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<span class="col-span-full pt-8 block text-base"><a href="https://brave.com/transparency/" target="_blank" class="c-btn c-btn--small bg-white/90 u-icon u-icon--view-more px-6">See transparency data</a></span></p></div></div></section><section id="defi-to-bat" class="bg-light-03 overflow-auto pb-20"><div class="o-container o-container--small"><h2 class="c-defi__heading text-center my-20">Bringing DeFi to the BAT ecosystem</h2><div class="grid lg:grid-cols-3 gap-8"><div class="c-card p-6"><h3 class="text-center uppercase text-xl"><a class="text-interactive-05" href="https://brave.com/wallet/" target="_blank">Brave Wallet</a></h3><hr class="border-t-2 w-16 lg:w-23 mt-2 mb-4 mx-auto"><div class="grid md:grid-cols-2 lg:grid-cols-1 pb-4"><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-search.svg"><p class="pl-4 my-4 flex-auto">The foundation for mass adoption of <strong>crypto</strong> and <strong>DeFi</strong></p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-crypto-wallets.svg"><p class="pl-4 my-4 flex-auto"><strong>DeFi</strong> and <strong>NFT</strong> support</p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-wallet-loaded.svg"><p class="pl-4 my-4 flex-auto"><strong>Buy crypto</strong> with credit and debit cards, crypto assets, and more</p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-tablet-desktop.svg"><p class="pl-4 my-4 flex-auto">Manage fiat and crypto payment options on <strong>desktop and mobile</strong></p></div></div></div></div><div class="c-card p-6"><h3 class="text-center uppercase text-xl">Brave Swaps</h3><hr class="border-t-2 w-16 lg:w-23 mt-2 mb-4 mx-auto"><div class="grid md:grid-cols-2 lg:grid-cols-1 pb-4"><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-everyone.svg"><p class="pl-4 my-4 flex-auto"><strong>DeFi</strong> for everyone</p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-multi-chain.svg"><p class="pl-4 my-4 flex-auto"><strong>Multi-chain</strong> support and the <strong>best price</strong> with the lowest fees</p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-discount-star.svg"><p class="pl-4 my-4 flex-auto"><strong>Hold BAT and save</strong>. Receive <strong>discounts</strong> when using BAT for transaction fees.</p></div></div></div></div><div class="c-card p-6"><h3 class="text-center uppercase text-xl">Coming Soon</h3><hr class="border-t-2 w-16 lg:w-23 mt-2 mb-4 mx-auto"><div class="grid md:grid-cols-2 lg:grid-cols-1 pb-4"><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-magnify.svg"><p class="pl-4 my-4 flex-auto">BAT utility for <strong>search engines</strong></p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-bag.svg"><p class="pl-4 my-4 flex-auto">Utilize BAT with <strong>eCommerce</strong></p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-ribbon.svg"><p class="pl-4 my-4 flex-auto"><strong>Rewards</strong> for <strong>IPNS</strong> verified content</p></div></div><div class="c-defi__item"><div class="flex items-center"><img class="w-12 my-5 flex-none h-12" src="/static-assets/icons/defi-share.svg"><p class="pl-4 my-4 flex-auto"><strong>Utilize BAT</strong> for content pinning and file sharing with <strong>IPFS</strong></p></div></div></div></div></div></div></section><section id="how-it-works" class="bg-interactive-04 py-20 text-white"
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<a href="https://x.com/brendaneich" target="_blank"><img src="/static-assets/icons/x-icon.svg" alt="View Brendan Eich's X (formerly Twitter) profile" class="w-6"></a></div></div><div class="c-card c-team-member"><img class="c-team-member__image" src="/static-assets/images/brian-bondy.jpg" alt="Brian Bondy photo"><h3 class="c-team-member__name">Brian Bondy</h3><p class="c-team-member__position">Founder & CTO</p><div class="c-team-member__social pt-4"><a href="https://linkedin.com/in/bbondy" target="_blank"><img src="/static-assets/icons/linkedin-icon.svg" alt="View Brian Bondy's LinkedIn profile" class="w-6"></a>
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<a href="https://x.com/brianbondy" target="_blank"><img src="/static-assets/icons/x-icon.svg" alt="View Brian Bondy's X (formerly Twitter) profile" class="w-6"></a></div></div><div class="c-card c-team-member"><img class="c-team-member__image" src="/static-assets/images/yan-zhu.jpg" alt="Yan Zhu photo"><h3 class="c-team-member__name">Yan Zhu</h3><p class="c-team-member__position">Chief Information Security Officer</p><div class="c-team-member__social pt-4"><a href="https://x.com/bcrypt" target="_blank"><img src="/static-assets/icons/x-icon.svg" alt="View Yan Zhu's X (formerly Twitter) profile" class="w-6"></a></div></div><div class="c-card c-team-member"><img class="c-team-member__image" src="/static-assets/images/zooko-wilcox.jpg" alt="Zooko Wilcox photo"><h3 class="c-team-member__name">Zooko Wilcox</h3><p class="c-team-member__position"></p><p class="c-team-member__previous">The Zcash Company, Mojo Nation, DigiCash...</p><div class="c-team-member__social pt-4"><a href="https://linkedin.com/in/zookow" target="_blank"><img src="/static-assets/icons/linkedin-icon.svg" alt="View Zooko Wilcox's LinkedIn profile" class="w-6"></a>
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<a href="https://x.com/zooko" target="_blank"><img src="/static-assets/icons/x-icon.svg" alt="View Zooko Wilcox's X (formerly Twitter) profile" class="w-6"></a></div></div><div class="c-card c-team-member"><img class="c-team-member__image" src="/static-assets/images/greg-badros.jpg" alt="Greg Badros photo"><h3 class="c-team-member__name">Greg Badros</h3><p class="c-team-member__position"></p><p class="c-team-member__previous">Facebook, Google...</p><div class="c-team-member__social pt-4"><a href="https://linkedin.com/in/badros" target="_blank"><img src="/static-assets/icons/linkedin-icon.svg" alt="View Greg Badros's LinkedIn profile" class="w-6"></a></div></div><p class="col-span-full text-center pt-4"><a href="/team/" class="c-btn c-btn--nav-bar mx-auto u-icon u-icon--view-more px-6">View all team members</a></p></div></section></main><footer class="c-site-footer"><div class="o-container o-container--small py-12 grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 lg:grid-cols-7 gap-12"><div class="sm:col-span-2"><img class="w-10 pb-4" src="/static-assets/images/bat-logo.svg" alt="basic attention token logo"><h4 class="c-site-footer__heading mb-1">Basic Attention Token</h4><p class="text-sm text-dark-01 pb-2">Blockchain based digital advertising</p><p class="text-xs text-dark-01">The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.</p></div><div><h4 class="c-site-footer__heading">BAT Community</h4><ul><li><a href="https://www.reddit.com/r/BATProject">Reddit</a></li><li><a href="https://x.com/attentiontoken">X (formerly Twitter)</a></li><li><a href="https://x.com/BAT_Community">Community</a></li></ul></div><div><h4 class="c-site-footer__heading">Links</h4><ul><li><a href="https://brave.com/download/">Brave Browser</a></li><li><a href="https://brave.com/careers/">Careers</a></li><li><a href="https://brave.com/privacy/website/">Privacy Policy</a></li></ul></div><div><h4 class="c-site-footer__heading">Terms of Service</h4><ul><li><a href="/user-terms-of-service/">Users</a></li><li><a href="/publisher-terms-of-service/">Publishers</a></li><li><a href="/advertiser-terms-of-service/">Advertisers</a></li></ul></div><div class="lg:col-span-2"><h4 class="c-site-footer__heading">Contact</h4><h5 class="c-site-footer__sub-heading">Press</h5><a class="underline" href="mailto:press@basicattentiontoken.org">press@basicattentiontoken.org</a><h5 class="c-site-footer__sub-heading">Questions</h5><a class="underline" href="https://community.brave.com/">community.brave.com</a><div class="pt-8"><label class="pb-2 block" for="language-switcher">Choose a language</label><div class="relative w-full"><select name="language-switcher" id="language-switcher" class="block appearance-none w-full bg-gray-900 border border-gray-700 hover:border-gray-800 px-4 py-2 pr-8 rounded shadow leading-tight focus:outline-none focus:ring"><option selected="" value="en">English</option><option value="ja">æ¥æ¬èª</option><option value="zh">ä¸æ (ä¸å½)</option><option value="ko">íêµì´</option><option value="pt">Português</option><option value="de">Deutsch</option><option value="es">Español</option><option value="fil">Filipino</option><option value="fr">Français</option><option value="hi">हिनà¥à¤¦à¥</option><option value="id">bahasa Indonesia</option><option value="it">Italiano</option><option value="nl">Nederlands</option><option value="pl">Polski</option><option value="ru">Ð ÑÑÑкий</option><option value="vi">Tiếng Viá»t</option></select><div class="pointer-events-none absolute inset-y-0 right-0 flex items-center px-2 text-gray-700"><svg class="fill-current h-4 w-4" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20"><path d="M9.293 12.95l.707.707L15.657 8l-1.414-1.414L10 10.828 5.757 6.586 4.343 8z"></path></svg></div></div></div></div></div></footer><script src="/static-assets/js/announcement-banner.js"></scri
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